AbOriginal is a rapidly expanding clothes brand based in Europe. We offer trendy streetwear for the young people of the new Millennium at reasonable price.
Our customers are young people, who lead an active life, follow the trends and prefer casual sportswear clothing.
The number of our shops only in Hungary 35. Among these 28 is our own shop, 7 shops work in franchise system. In 2004 we established a company in Romania, we have 6 own shops, and a franchise partner. In 2005 we opened a daughter company in Slovakia, we have a franchise partner in Bratislava.
Mission
As a characteristic brand of the international fashion world, we would like to bring fun and vitality by the abOriginal feeling.
AbOriginal feeling
The defining element of our communication strategy is the communication of the abOriginal feeling and to represent the natural life of the Australian abOrigines. The abOriginal feeling includes dynamism, simplicity, freedom and youth.
Dynamic development
Since its establishment in 1997, our company has been characterised by unbroken development that can be traced by the rapid growth of the number, size and model selection of the shops.
Products
The company's product range reacts flexibly to the challenges of the fashion world. The unique selling points are made up not only by the simple harmony, but also the colourful diversity of our clothes. Those, who wear abOriginal creations besides owning a good quality product, can find theit identity as well.
Our shops
Our large, creatively developed shops reflect the abOriginal feeling. Spacious rooms, vivid colours and shapes suggest freedom, fun, young dynamism using the impressive decorative ornamental elements of the Australian Culture. To drop into our shops is a real adventure.